The publication of the book The Game by Neil Strauss, over a decade ago, marked the birth of the modern “pick-up” industry, whose intent is to teach men how to become more successful in meeting and attracting women. Many men started religiously following the advice that they got from such books, lectures and online forums, because when applied, it did indeed appear to lead to better results.

However, almost all these men, including the very authors of the advice, often misattributed the reasons behind why their techniques were successful. They believed that the specific actions that they were taking were directly causing their success, when in reality their success was primarily the result of separate factors which were only correlated with their actions.
Continue reading →